Creating intuitive and enjoyable experiences successfully takes a village, especially so for complex enterprise and B2B processes.
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So naturally people are the heart of how I design products. Together with users, of course, and - equally important - with project stakeholders, with subject matter experts, and of course with the product & technical delivery team.
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My tool-agnostic approach allows me to select the best solutions for each project, while leveraging design systems where possible to ensure consistency and efficiency.

When things just work, delightful touchpoints with technology have been embedded in expertly crafted end-to-end experiences.

So how people feel, think, and act provides critical insights into how information should flow - between touchpoints, between systems, and  between people.

My approach to service design is agile and prioritises delivery over documentation. I focus on understanding all relevant actors, mapping their journeys and the hand-offs between them to inform the boundaries between product and service improvements.

User research is non-negotiable. It also should not be a blocker. Empathy towards your team, your stakeholders as much as your users is key to deliver the right insights in the right way.

My approach to research is grounded in two decades of experience spanning academia & industry. Each research project - big or small  - should be tailored to the particular stage and scenario of your project.

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My experience covers exploratory research, concept testing, and usability evaluation - employing qualitative or quantitative methods, preferably a mix of both, in-person and remote. 

I combine deep empathy, active listening, contextual inquiry, an end-to-end design skillset and thorough technical knowledge to engage every relevant stakeholder in balanced and knowledgable manner.

On every project - start-up or FTSE 100 company - this enables me to build rapport quickly, get alignment and enable the team to move in the right direction together. 

My human-centred and agile approach has enabled the transformation of legacy SME offerings into market leading solutions, and delivering innovative global sustainability planning transformations to complex FTSE 100 clients.

I live and breath human-centric discovery. From the hills of Split in Croatia to find novel ways to connect tourists and locals, re-imagine how user conferences can engage customers to generate product insights, countless research initiatives to find and evolve product market fit of Digital Science's start-ups, to transforming customer engagement at a FTSE 100 client to shape an agile, human-centric discovery process. 

 I combine these discovery methods with fast concept iterations, interactive prototypes where appropriate and as much co-creation as the specific project allows.

I draw inspiration from as wide a range of sources as possible to combine seemingly unrelated information in novel ways. I then use the creative design process strategically and methodologically to lead cross-functional teams to innovative new or re-invented products and services.

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From new methods to utilize eye-tracking technology to interact with digital information, novel ways to visualise complex data for more effective decision making, to imagining new ways to simplify or re-invent even the most complex business processes.

I am an active mentor and cohort reviewer for Europe’s leading early-stage tech for good VC - Bethnal Green Ventures.

One of my mentees, TooWrite, successfully sold their business to SpringerNature following some early & hands-on ux and product strategy advice. While my capacity for additional mentoring is limited, I am open to pitches from start-ups with a meaningful mission - addressing either climate or health-related challenges.

I am open to fractional advisory roles that focus on providing strategic human-centred product, research & design oversight to your business.

I have worked with many company founders, shaping their user engagement strategies, user-centric product roadmaps, defining and tracking metrics that are both meaningful, measurable, and appropriate for the stage of the business. 

I understand the unique benefits and the challenges of academia AND industry, having worked in both and at the intersection for many years.

My PhD was industry sponsored and I have worked closely with many founders transitioning out of academia.

I see enormous potential for academia and industry to collaborative more effectively - in particular around innovations that address urgent societal challenges - and am exploring opportunities to encourage that dialogue.